Assignment 19 Research and Inspiration

Trends

• Die cut cards, photographs, vertical orientation, textured, foil accents, folded cards, plastic cards, simplicity, double sided cards. Red makes the viewer hungry.

Visual Hierarchy

• Logo, name, title, web and email address, address, phone and fax.

Competition

Business Card Inspiration

Overall, from the competition pieces, I like the incorporation of candy and bright colors.

I love that this card has an interesting shape that also relates to the business.

I like the texture and that the background is split and has an interesting design.

I like the shape and simplicity of this card.

Letterhead Inspiration

I really like the border of the letterhead. I don't like the envelope as much.

I like the brightness of this letterhead, I feel that mine should be bright as well. I think that the logo and company information take up too much room though.

I really like the border at the top and how the company name works with the design.

Envelope Inspiration

I like how this envelope coordinates with the other pieces, while having its own design.

I like how decorative this envelope is, but I think that it is too dark on the right side of the envelope.