Stationary Package is the printed pieces that a company utilizes for communication purposes.
- When establishing a business, it is important that all communications are well coordinated and the message of the organization is presented consistently.
- Basic package includes business card, letterhead, and envelope.
Business Card
- Small but essential. It gives the viewer an immediate opinion about the company. It shows the company's mission, culture, and goals. Color, font, texture, shade, and gloss of the paper all say something about the company.
- Typically includes logo, company name, employee name, business title, phone number, fax number, email address, company address, and web address.
- Must be 2"x3.5", horizontal or vertical orientation, typical margin is .25" to .125", check for accuracy, check for unity and continuity among other pieces.
Letterhead
- A printed piece of paper used to send letters, memos, etc.
- Typically includes logo, company name, company address, phone and fax number, and web address.
- Must be 8.5"x11", vertical orientation, space to write on the middle of the page, .25" margins, check for accuracy, and check for unity and continuity among other pieces.
Envelope
- The packaging that contains the letter/form when being mailed. Standard #10 envelope.
- Typically includes logo, company name, and company address in top left corner.
- Must be 9.5"x4.125", horizontal or vertical orientation, room for recipient's address and stamp, margins typically .25", check for accuracy, and check for unity and continuity among other pieces.
No comments:
Post a Comment