Vocabulary

Target Audience: The primary group of people who will be viewing the image.
Message: The idea that someone is trying to communicate to others.
Work Ethic: How well you work, including responsibility, organization, punctuality, and relationships with others.
Employability Skills: Skills that can help someone get and then maintain a job.
20/20 Rule: While working on a computer, look about 20 feet away from you for 20 seconds every 20 minutes.
Right-To-Know Laws: A law that enforces employers to tell their employees about every hazardous materials that their company is involved with.


Icon: An image used as a representative symbol of something.
Vector-based graphics: An image that isn't made of pixels but is made of paths and can be easily scaled to a different size.
Specs/specifications of a project: What is required for a project, such as what programs to use, what dimensions the project should be, and other things used to create it.
Dialog box (within an application): A box in an application that provides information or allows the user to command the application.
Palette (within an application): A palette allows the user to choose different options for whatever tool they are using. Such as color palette, swatch palette, stroke palette, and gradient palette.

Guidelines:Guidelines are temporary lines that can be placed on an image in an image editing program to align things or to be able to place them at a certain position in the image.

Extensions: An extension is the ending of an image that tells what format it is in.
Contextual menu: This menu in a graphics program is used when clicking on something while holding the control key to see a list of options.
Clipping mask: A designer can create a shape and then use a clipping mask to cut their image become that shape while still having the rest of the image that isn't in the shape still hidden on the image.

Hue: Hue is the color.
Primary Colors: Primary colors are colors that can't be created by mixing other colors. They are red, blue, and yellow.
Secondary Colors: Secondary colors are colors created by mixing two primary colors. They are green, orange, and violet.
Tertiary Colors: Tertiary colors are colors that are created by mixing a primary color and a tertiary color. They are red-orange, red-violet, blue-green, blue-violet, yellow-orange, and yellow-green.
Neutral Colors: Neutral colors are colors of very low saturation that don't show up on the color wheel such as blacks, grays, whites, and browns.

Continuous Tone Image: An image that has a virtually unlimited amount of colors and gray values.
Resolution: The amount of pixels within an image.
File Size: The amount of disk space used by the file and is typically measured in kilobytes or megabytes. 


Typography: The art of arranging type.
Typeface: A certain design of type or font.
Serif: A line finishing the stroke of a letter.
Body Type: The main passage of text.
Display Type: A headline or subheader.
Reverse Type: White type against a darker color background.
Point Size: A method of measuring font.


Ligatures: Two or more letters are combined into one character.
Ampersand: The symbol “&” standing for “and.”
Small Caps: A font with small caps has all of its letters as capitals.
Lowercase: Smaller set of letters.
Uppercase: Capital letters that are larger than lowercase.

Flush Left: Every line of text is aligned to the left.
Flush Right: Every line of text is aligned to the right.
Centered: Every line of text is centered by their length on an axis. Centering is very formal.
Justified: Aligns each line of text on both the left and right sides to create a block. Has a more modern look.
Small Caps: All letters are capitalized but are sized to the x-line.
Lining: All numbers have uniform height.
Non-Lining: Numbers that have ascenders and descenders.
Leading: The space in between lines of type.
Margins: The empty space between the edge of the page and the content. Want to keep all of the important elements inside the margins.
Kerning: Allows you to change the space in between characters of type.
Tracking: Allows you to adjust the space in between characters within a paragraph.

Concept: An idea, something formed in one's mind.
Final Product: What the target audience will eventually see; the end result.
Thumbnail: Quick sketches to get your thoughts out of your mind and onto paper.

Initial Cap: Larger, decorative capital letter at the beginning of text or paragraph.